HCL’s Straight Talk

Improving SERP ranking for HCL’s leading community of CTOs, CIOs, and CDOs

HCL’s Straight Talk is a multi-media forum for the peer-to-peer exchange of experience-based insights among senior technology leaders, designed to help them find solutions to current challenges, drive business results, and advance their careers. The key objective from SEO was to improve search engine rankings for relevant keywords and increase website visitors .
  1. We began our work analysing the website and current visitors, involving detailed keyword research, content audit, local listing, competitor analysis and back linking. Post analysis following steps were taken: 
  2. Optimized the landing page by analyzing frequently used keywords by users to search their services
  3. To improve ranking, we optimized their website title, description, H1 tag, H2 tag, canonical tag, and image alt tag.
  4. Additionally, we created quality backlinks on high DA websites through social bookmarking, directory submission, classified submission, forum posting, blog commenting and RSS feed creation and guest blogging.
  5. Posted long-form blog posts to maximize site’s linkable assets and top-of-the-funnel search terms. 
  6. Lastly, solved various technical SEO issues such as index bloat, redirect chains, etc.
Organic Traffic YOY (22-23)
Sessions +65.06%
New User +52.36%
 
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