Dalmia Cement

Increasing leads via organic traffic by 60% for a leading cement company.

Dalmia Cement is one of the biggest cement brands in India. It is available in PPC, PSC, PCC, OPC 43 and OPC 53 variants. The objective was to increase the organic traffic and drive leads in the form of enquiries from organic traffic. The other key focus area was to beat B2B marketplace like Indiamart on search ranking, which ranked on the top for most ‘buy cement online’ and related keywords.
  1. It involved a comprehensive keyword research to list the possible keywords used by the users. This list was then refined and filtered using multiple criteria to arrive at a rich set of long-tail and product-based keywords. Post keyword selection following steps were taken: 
  2. Optimized website’s Meta descriptions, titles, H1 tag, Alt tag and page content to improve the website ranking. 
  3. Promoted the website through off-page submissions and monitored the progress using Google analytics and webmaster.
  4. Posted long-form blog posts to maximize site’s linkable assets and top-of-the-funnel search terms.
In a low involvement and high competition category like cement, getting SEO at par with other digital channels in terms of performance is a tough task. However, with our constant effort on SEO and content marketing, SEO has been consistently contributing the maximum number of leads out of all active digital channels.  
Organic Traffic and leads YOY
Sessions +36.91%
Users +35.20%
Leads +60.10%
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