Historically, SEO primarily revolved around keyword optimization, link building, and technical elements such as meta tags and site structure. However, as search engines have become more sophisticated, SEO has undergone significant changes. Search algorithms, led by industry giants like Google, have shifted their focus towards user intent, relevance, and overall website quality.

Think of SEO as the secret sauce that can spice up your e-commerce business. By understanding its basics, you’ll be setting a strong foundation to make your website more visible to people on the internet and turn them into loyal customers.